Established in 2017, Luvet Lifestyle is a contemporary lifestyle fashion label for the idealist. Inspired by baseball culture and entrepreneurial spirit, Luvet encourages others to design a life they love through loving themselves, loving others and the pursuit of one’s ideal life. Luvet remains minimalist at the core, and infuses unique personalities into fundamentals to give every piece its own unique voice with playful sophistication. In addition to Luvet’s own line, we showcase a curated selection of premium products, spread throughout different cultures, independent labels and boutiques, to offer others the opportunity to expand their horizons, and dive into their own personal style evolution journeys.

Luvet Lifestyle was founded by Christopher Squires, an entrepreneur and former professional baseball player that has continued his career playing and coaching throughout Europe. Having grown up inspired by the small boutique and personal shopping business held by his Grandmother and Great Aunt, the grind of the minor leagues as well as the opportunity to live abroad spearheaded the desire to combine these aspects to create a brand that captured the rugged elegance of the game of baseball, as well as the grassroots, DIY nature of an entrepreneurial lifestyle and life on the road.

Having spent time as a personal stylist and working for a small Austrian luxury label, Squires’ affinity for clothing and style also led him to showcase brands and labels from around that world that help others to evolve their current style. 

Through Luvet, Squires seeks to continue encouraging others to learn more about themselves and the world around them; to live a life that challenges them  to continue growing as individuals, and to remain creative, ambitious, and adventurous, never forgetting that love, of oneself and others, is at the heart of each of our individual ideal lives.