The Peaches & Cream Kollektion

Encompassed in The Peaches & Cream Kollektion is a myriad of emotions and thoughts that have culminated into the pieces presented before you. It was inspired by progression and pathway to achievement, from nothing to fruition. The Kollektion represents our abilities as individuals to change and adapt, and acknowledges the emotional ranges we possess. Every piece has a purpose, and together, they speak to a broader sense of growth and cultivation pertaining to ourselves and our individual paths.

THE INSPIRATION

Step by step, we walk forwards towards a destination, a goal, or perhaps many. This Kollektion is indicative of the path(s) we forge. From a blank canvas, to the realization of something greater, grander. Whether within a subset of goals, or the path towards a greater feat itself. The Kollektion mimics that progression, from foundation and message to exploration and the vibrant manifestation of diligence and resilience. A speck of an idea expanded into a galaxy of reality.

The Pieces

The Neutral Tee

Speaking to our soft side, what’s hidden within us. A different take on our traditional t-shirt as a staple, because sometimes you just don’t want to wear something that’s too plain. The color presents a few different personalities based on styling and lighting, so it will never feel boring. It is also bolstered by our embroidered button screws, which represent the garment becoming a part of us and who we are, as well as signifying our foundational principles. Those that lay in our hearts. They are a detail that subtly represent and remind us of the message to Love Yourself, Love Others, and Love Life, as well as add a bit of personality to an essential wardrobe garment.

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A DEEPER DIVE

The ability to change and adapt.

The piece-dyed color we deemed “Peaches & Cream” was chosen because of its interesting shade that takes on different personalities based on lighting and styling. It pairs well with neutrals and adds a subtle hint of color that at times requires more investigation. We particularly love it in low light, grey skies, as it takes on a personality of its own.

It speaks to our ability to adapt and change in given situations. We seek to acquire the tools and personal skills to thrive and/or contribute to any environment we step foot in. These tools make us versatile and ever aware of where we stand and how to navigate circumstances throughout life. They also give us the ability to grab hold of opportunities that present themselves.

The Luvet Tee

The Luvet Tee states the message clearly. For those times when we want to add a bit of color to our ensemble in the midst of neutrality. It’s just a tad bolder than The Neutral Tee, and also allows us and others to view the message plainly. The left breast logo is familiar and comforting, and when paired with the embroidered button screws, adds a hint of depth, detail, and texture.

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We shouldn’t seek to change ourselves to become something we are not, but seek broader versatility in range of thought and personality. This requires that we continue to learn, grow, and build ourselves up as individuals, as we progress towards our foundational desires; moreover, those that have been revealed along our personal pathway to living a life we love.

The 46 Tee

The second tee that features our “Shortstop Tee” design. Those even with limited baseball knowledge certainly should be able to understand why this tee is aptly named “The 46 Tee”. It again features the three-quarter sleeve, our gold nugget embroidered button screws, and the logo patch, providing something a little different than the standard tee you pull out of your closet. Dress it up or down, it’s capable of being worn all year round and in a number of different settings. It’s becoming a Luvet fan favorite.

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Emotional Range

The Kollektion also focuses on our range of emotions. From somber to spirited, all contained underneath the umbrella of who we are. For example, feeling bold without being too outspoken, or shy without being lifeless. Details like our embroidered button screws, logo patch, and three-quarter sleeve, provide necessary diversions in style and color that allow us to see aspects of our personality and emotions within each garment.

The Luvet message is for all, how we choose to relay, or present it to the world changes based the individual, possibly on a day-to-day basis. These styles incorporate that recognition of our emotions within our greater personalities.

The Signature Tee

This tee is special. It was actually the first T-shirt design that I imagined since embarking on the path to realize Luvet as a brand. It boldly features our bar logo, which in its design and color contains much of the personality and DNA of the brand’s mission as a whole. The embroidered button screws lay on the front and backside of the tee in opposing positions, once again signifying the garment and message are a part of you, as well as providing texture and detail in unexpected places. Perhaps I expound upon the greater story and underlying meanings later, but for now, I simply enjoy being able to share with you my first creation, the one that started it all, and the one that tops off this Kollektion.

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The Campaign

Shot in Reggio Emilia, Italy

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