Success from Constraint: Veja Footwear’s Rise to Fame

C
onstraint. In a society hyper focused on ease of access, where individuals can obtain a plethora of information, communicate with one another, and consume content, ideas, and products with the click of a button, there seems to be little, if any, need for constraint. In fact, most may view ‘constraint’ as a restrictive force – an intimidation tactic imposed to limit one’s opportunities or hold individuals back from achieving a goal.

However, for French footwear brand Veja there is no playing the intimidation game.

Softball Players Strike a Pose in Lindau, Germany

Journey Rojas and Kallie Jones of the Dornbirn Indians took the camera and couple garments from The Peaches & Cream Kollektion, out to the harbour for a little photoshoot.